Sustainable mobility is the future. Silence and their S01 prove this. Their personal electric scooters were designed bearing in mind the users’ experience and comfort, the product aesthetics and the market fit. At Bardo we ran a Design Sprint and worked together with Silence on the product creation process.
Silence Urban Mobility S01 is a personal electric scooter free of charging points. It has a Fast&Easy battery that is removable, portable and can be charged at any outlet. Our challenge was to develop a mobile app to work with the scooter, allowing it to be turned on and off, show its location and display information regarding battery, trips and so on. Also, we needed to align design, marketing, business, development and sales teams to work together as one. That’s what we call being innovative. It’s a huge puzzle but when each piece falls into place gracefully, a great successful product is created and people actually want to buy it.
We needed to understand perfectly well the users relationship with the product and with sustainable mobility. We worked together with Silence in a multi-disciplinary team in order to set the product’s long-term goals, list Sprint questions, find strengths and weaknesses, analyze the scooter’s stats, go through Lightning Demos and get to the User flow we wanted to prototype and test.
We jotted down possible solutions for the problems we found and organized them according to the value they added, the impact they had and the effort they demanded. This helped us identify critical points, turn our assumptions into hypotheses and validate them.
After we tested the prototype we moved towards an Iteration Week. This was the key to try out different functionalities, polish some ideas, keep the ones that proved to be useful and leave aside those that received negative feedback.
As days went by, uncertainty lowered and we realized we were getting to a product and a value proposition that was perfect for our target and the market. We were ready to pass on to the execution week.
We designed a seamless onboarding process to let users pair their scooters easily and redesigned the on/off feature. We provided clear and visually attractive information by creating a dashboard where users can turn the scooter on and off, find battery and electric range between recharging information in real time, plan their next trip and locate their S01.
Since we had the product idea really well defined and validated. We were able to move on to choosing the right color palette and color accents to reinforce ideas. We used a clean and fresh style not to divert the users’ attention from what really matters. The S01 scooter is attractive enough so we chose to keep it simple and just add strong colors to highlight alerts, problems and good performance.
We paid special attention to text hierarchies and their enunciation. They had to contribute to the product’s design and maintain a straightforward and casual tone.
The UI was challenging yet minimalist, so we used Lottie animations to provide the same experience with awesome animations across platforms and different devices. Besides being a great tool, it’s time saving. This allowed us to focus on other features that were also really important.
Both apps are native. This let us create a seamless experience for users. The communication between scooter flows was made through Bluetooth using an SDK that was built entirely by our team . Also the app is architectured in a way that allows us to avoid any overhead while handling lots of data. This keeps the user in sync with their scooter no matter where it is.
All the development of this app follows the “incremental + iterative” process. So the first step before even thinking of writing any code was to set up a continuous development process that provided our product team with a fresh new build every time a new feature was released. We could provide feedback and improve our apps as soon as our PO or our client got a new build in their phone.
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